Beggars Groupin pyörittäjä, Martin Mills toteaa:
When it comes to new releases, whereas a major record company like EMI “needs to sell half a million plus to make it worth getting out of bed”, Beggars’ low overheads means it can turn a profit on a record that sells just 20,000 units, says Mills.
Jaa siinäkö se pohjimmainen syy miksi isoilla levy-yhtiöllä on aina niin epätoivoinen yritys myydä melkein mitä tahansa kuuntelukelvotonta tavaraa ja jopa röyhkeästi mainostaa miten se on ‘next big thing’. Kuten työkaverini osuvasti sanoo – jos esim. Idolsin voittaneen ylisuuren rotan levy ei menekään kaupaksi, siitä tulee hyvin nopeasti Anttiloiden kahden euron ongelmajätettä.
Edgey valaisee miten marginaalimusiikin kanssa pelataan ja miten raakaa peliä se todellisuudessa on nykypäivänä.
The majority of labels and artists I work with are into this for the love of the music, not profit; that said, recouping costs is still an important factor to continue to release quality material. Generally speaking, I make no money from these releases, and usually I’m ‘paid’ in CD’s. As happy as I am that it’s become popular enough for the russian MP3 crews to distribute my music to a wider audience, it would be nicer to be able to turn over a little money with my material to upgrade my studio. I don’t do this for the money, but I was able to turn out much more music when I could work on music more consistently, instead I have to work a full time job to support my music. (Ever wonder why I don’t play out often… it’s because I have a job, and I can’t get the time off to travel for shows). If my music supported me financially (and this goes for just about every underground artist I know), there’d be much more quality music out there, both in terms of releases and live shows.
Support your scene, support your artists, support your labels; or watch them all disappear.
I’m sure Dave would probably be none-too-happy about it, as the money for all the Hive releases comes from his pocket, breaking even is usually the goal… but to actually surpass that, puts that much more money into the label for future releases.
I used to get mad at this sort of thing, mostly because it’s a hot-topic with most of my friends “in the scene”. Til I realized people just don’t understand the financial factor in it all. Just imagine how many CD’s are downloaded on a regular basis that if those downloads were CD sales, you might actually have a label provide tour support, so you could see these people live – and they’d be able to eat while on the road, maintain a “home” to go back to after a tour, and a studio to keep writing more music that you love.
Instead, you get artist after artist (and I won’t mention any names), with one foot out the door basically saying “fuck these people”.
Good musicians, who try to further their craft, rely on CD and merchandise sales to grow. Bad musicians give it away for free. Pop stars succumb to the masses and the bottom line (sales profit > sales loss and production loss). Pretty soon, you’ll be left with bad musicians and pop. Enjoy.