How the major labels sold ‘Electronica’ to America

""Modern rock radio was changing," says Wohelski. British rockers like Oasis and Blur were making modest headway. Everyone was tired of fake grunge. There was an opening for something new. Still, radio was reluctant toward electronica, however much it might putatively rock. House music, after all, appealed largely to urban gay audiences, and wasn't this just another version of that?" - How the major labels sold 'Electronica' to America.

Leave a Comment